The method that SEO firms use to create a Social media policy

social-media-for-seoA good search engine optimization firm or SEO firm know that you need them to get your site to the higher rankings. To do this is easier said than done though. There are so many things that you are able to so that can increase your page rankings but it is a good idea to get a good SEO firm to do the work for you instead. This is because SEO companies know that SEO takes a lot of time and quite a lot of patience. One of the great methods that SEO firms use is to create a Social Media Policy online so that you can increase your page rankings.

Once again this is easier said than done though. In the past social media was not that important because people did not know how to use it to their advantage. But now people have figured out the ways for them to be able to use social media to gain the upper edge on their competition. The social media side of the web has over the past couple of years grown so massively important to users that it is so stupid for a person not to take advantage of it. Social media comes only second to mobile presence online when it comes to wanting to increase your page rankings for the top brands. The biggest problem that the creators of social branding is the way in which you need to figure out how you are able to determine the return on your investment, or ROI. This is especially harder if your investment is just time itself.
You can have the biggest and best web site but you need to have a fair, strong, and clear policy to your day to day business decisions to make any big impact to your business outline. If you are running a big business, the decisions you make on a daily basis relating to your employee staff times, setting vendor discounts, and dealing with the press etc. are always the harder decisions but when it comes to dealing with the worldwide communication platform your decisions should be treated in the same manner.

The social media policies was brought back into the line of fire last month with the situation involving HMV (the international retailer of music and entertainment.) They announced that they would be laying off a number of people so that they would be able to make up for some costs. Then someone tweeted the number of firings and before you knew it the whole situation went viral online. This affected the online presence of HMV very negatively. This is all because they did not have a proper hold on their social media marketing. Something so small almost bankrupted a huge company like HMV. This is why big SEO corporations know why that social media marketing is so important.


Extra SEO Tips for bloggers

As more and more websites are being build, the more traditional ways of getting traffic via search engines will become more important. The world of blogging is becoming the easiest way to ensure high rankings for you money website. With a blog you can create authority and thus link better with your consumers and of course increase your visibility in the search engines.

The search engines are forever making changes to their algorithms to accommodate for changes in the internet marketplace as well for people that are more internet savvy. We see this all the time when search engines make a change to their search engine results and test these changes on specific internet user communities. A recent change for instance is the use of videos and news in the main search results. You can also now have personalised search if you own a Google Gmail account. These account keep you preferences in their database, thus if you are looking for certain keywords all the time they show only certain at the top results.

Worldwide search results signify an problem for search engine optimizers since there is less screen time available in normal text listings. So your website may be pushed off the first page listings if you are not inspecting and implementing better than your opposition. Also it has become imperative to look at social media marketing.

We at SEOland believe that every SEO campaign should start out with at least 5 blogs.  We use the popular blog engines WordPress. Not only is free but also open source blogging platform. It contains thousands of different plugins that cost almost nothing when downloading them.


seo-2014Setup a SEO WordPress blog

If you are running a normal business it’s important to open a authority website. We have times ourselves and it usually takes about 12 min for us to setup a seo blog on WordPress. You may want to use other free services blog like Blogger(a Google platform) or Movable Type blogging software.

Add Your SEO content

Remember to add content to your blog at least once per week. Of course the frequently you update your blog the better. The search engines start to notice that this blog keeps on changing and thus will become an leader in their search terms. When adding the content you need to remember to add tags and seo categories. If you are not sure what to write you need to search the internet for established blogs and see what they are writing about. You can use the content on the page but this is seen as duplicate content. This kind of content will not get a high ranking as you are not the owner of this content.  If budget permits you can get somebody to write the articles for you. You can even rent somebody write a couple of articles for you for a price.

RSS Feeds for SEO

RSS is an easy way to get yourself index. Blogs create Rss feeds which other systems can read when your blog site gets updated. When making changes to your content you can get site like Pingomatic or pingoat to ping your website.(the links and the rss feed)

How to promote your blog

Remember to  control the search engines by using the keyword tools. Find the specific niche keywords and write article just about those keywords. When you start out you need to remember to go for keyword that are less competitive.