Seoland’s Business model

what is seoSEO is an acronym for “Search Engine Optimization” and simply means optimizing your web site for the search engines.

On Page SEO – Changes to the structure of the web site may need to be made, or usually just some tweaking to the text to make it more “Google friendly” will be needed.

Off Page SEO – Optimizing the popularity of your web site online so that it appears on the first page of Google search results for your chosen search terms. This is achieved partly with a skilled SEO Specialist designing and implementing a diverse back-link building strategy.

SEO Services In South Africa

With the many changes that are occurring online, it is now more important than ever for local businesses to be able to connect with Search Engine Marketing services in South Africa, especially in Cape Town to get their websites successfully ranked in the Search Engines. In this article we will go over the main advantages of having an SEO company in Cape Town by your side. Having a search engine optimization specialist that can help you navigate through the information overload in search engine optimization and help you get your website or a group websites to the top of the search engines means far less frustration for you and your business, but most of all, profit. Having SEO Services Cape Town South Africa working for you, means getting the visibility you need for your company.

The Problem

Competition is getting more and more fierce as people around the world are beginning to realize that not only should their businesses be listed in the search engines, but successfully ranked for maximum visibility. To add to this, others are recognizing that there are profitable ways to make money by making websites and selling them to businesses as well. These entrepreneurs are in direct competition with the key words that you are trying to rank for.

The Solution

At SEO Services Cape Town South Africa, we recognize and understand what these individuals are doing, but most of all, we understand how to beat them at their own game and successfully rank your website in the search engines for the keywords that you demand for your business model. At SEO Services Cape Town, we already have a game plan in place so you will not have to worry about any wasted time trying to reverse engineer a way to get to the top of the search engines because we already know how to get you there and keep you there.

The Importance Of SEO Services in Cape Town South Africa: Initial On Page SEO

The first key to getting your website successfully ranked in search engines is having both on page and off page SEO dialed in. Because search engine demands for on page SEO change quite a bit, Search engine marketing Services Cape Town can keep you abreast of these changes and can even modify your on page SEO when they do occur. SEO Services Cape Town can give you tips and the correct advice you need, not based on the theory, but on our experience that has proven to get results for our clients. On page SEO is not only the very first step, but it is the most crucial step in determining if your website will get ranked in the top 10 and stay ranked in the major search engines Google, Yahoo, and Bing. Without this crucial step and the inside advice that we have, it is very hard to predict whether you will be successful in your online endeavors.

The Importance Of SEO Services in Cape Town South Africa: Back-linking Campaigns that Produce Results

After your initial on-page SEO is perfect and in compliance with what it takes to get your website ranked in the Top 10, we will then begin a back linking campaign for your website. There is a lot of misinformation out there about how many links it takes to get ranked in search engines and what type of links that you need. This leaves a lot of webmasters and business owners scratching their head as to what they need to do.

If you link too fast to your website, you end up in the sandbox (this means worse rankings, or no ranking), if you are not aggressive enough with your link building campaign, you may be so far out there in cyberspace no one will ever be able to find you. To make it even more confusing, each keyword may demand a separate page of your website with its own back linking campaign with varying anchor texts to produce results. The time a business owner would have to spend to figure this out is staggering. In fact, this would demand more time away from their business than any successful business owner should ever commit.

As search engine professionals, we have seen the changes that have occurred in the search engines over the years and have tailored our approach to be compliant with what works. Not all links are created equal, and so, when you work with SEO Services Cape Town, you will be sure to get the right links that make the difference in your web visibility that in turn, will get you the unique visitors that are searching for your services you offer.

SEO Services Cape Town South Africa: Keeping Your Site Ranked

Once your website is at the top of the search engines, SEO services Cape Town will keep you there. The search engine race is not a race where you cross the finish line and then stop all efforts. It is a continuous marathon that requires the right amount of link velocity in order to keep your website at the top of the search engines. As a search engine optimization firm, we are well aware of this and will continuously link to your website month after month that you work with us. In fact, our custom tailored back linking campaigns for your website will help keep you at the top of the search engines.

SEO Services Cape Town South Africa: Anticipating Changes

Because many people try to game the system in getting their websites ranked, search engines are forced to make continual changes to their algorithms. These changes directly effect your SEO efforts as a business owner. At SEO Services Cape Town, we’re well aware of these algorithmic changes that take place and will be able to inform you when you need to make any changes on-site to your web presence. Having SEO specialists in South Africa that can anticipate changes for you means giving you the peace of mind that you need as a business owner that your website will not only get to the top of the search engines but will stay there. SEO Services Cape Town always keeps a watchful eye to anticipate these types of changes that could affect your web presence.

The search engine world is an ever-changing world, and that is why it is important to have SEO Services Cape Town to help successfully navigate you through the search engines and help you to come out on top.

SEO services for advanced users

seo-2014This page was been created with the intent to help you in improving your SEO services with your customers. This page does follow on from another page but it will help if you read that page first. The helpings on this page will more suit the advanced user.

The time and date that you put your blogs online is vitally important. This is because there is going to come a time that there is going to be someone else that also has a blog about the same topic. If their content comes on later than yours It might be seen as more important by the search engines because their time is closer to the current time. This is a never ending struggle with SEO services because you are naturally unable to keep loading blog after blog after blog every minute of the day. But if you load one on every week or so this will help you in your standings.
SEO services use this strategy a lot. If your blog has become a source of current information that people tend to be using quite a lot then it would be a good idea to convert them into independent pages on your site. This is effective to SEO services because it makes them easier to maintain and it help with your page ranking.

Remember to focus your content searching keywords to also answer frequently asked for content. For example if someone is searched for an answer to something then try to direct some of your content in that direction. This helps you in being recognized by the search engines as someone that has the answers to specific contact that people might be looking for. Remember to keep things simple and to the point. Marketing services sometimes provide a FAQ page to their sites. This is a brilliant idea because if some types a question into the search bar of a search engine for instance then their site comes up more easily because this is precisely what it would say on their main page, Make sense. Ok, let me give you an example, someone searches for “how to make ice cream.” Then I would advise that you have a page that answers that specific question.  SEO services companies spend a lot of time doing this because of how effective it is for them.

Please note that if you do use this strategy that you content needs to be correct. This is because if you have the wrong answers then it is less likely that users will use your site again because you have the incorrect information that is of no assistance to them.  You need to understand how to keep your target  audience captivated.

If you have found this page helpfully then please visit one of our other pages to help you in your efforts to increase your Search Engine Optimization services company productivity.

SEO services that can help improve your businesses standings

social-linksThis page is a continuation for the previous pages that I have written to help those how are wanting to use SEO services  to enhance their presence online. A Digital Marketing Corporation have many strategies in their arsenal.  Some  take some time to perfect and understand but here are a few tips for you to try that you can use to enhance your own online presence.

What is deep linking?

Deep linking is also a big strategy used by Digital Marketing Companies. Deep linking refers to creating a URL that directs you straight to a picture or page on your web site. It does not take you to the main page necessarily. They use this technique because it is a great way to gain presence on the net.

Manipulating the spiders to find you.

Manipulating your website to have the spiders find you is sometimes not that easy. The easiest way for you to do this is to create a site map on your page. This is a great means for the spiders to see the number of incoming or outgoing links to your page and having them crawl them. Basically it is like a huge web that they can see and traverse  and criss cross between the corresponding sites. It shoes them for example that this link goes here, then this link goes there and then it circles them around to this ink and so on and so on. Basically just showing them where to go. Remember that the spiders like fresh content all the time and to keep feeding them accordingly.

What is Link Juice and where does it come from.

The easiest way for me to try explain this is by an example. Let’s say you have developed and designed a new website. Now naturally no-one will know about this site from day one because there is so many other things that have to happen before it gets to that stage, like being assessed by spiders, getting page rank, linking to other sites, getting Google approval, etc.

But an easy way for it to get noticed is by linking it to one of your other sites that gets a lot of traffic already. In this way when it gets added to your site map then the spiders see the link to this site and it gets indexed faster. This works especially well if the page that you linking form is a high content and high traffic page. In this way the new site kind of leaches of the main site. But don’t think that this makes the main page loose and ranking. To the contrary it boosts it even more. Both sites get Link juice because of the fact that Google sees more content being added to the main page and everybody know how much Google loves content. This is a trick that big SEO services Company’s think that only know but is one of the biggest strategies in their arsenal.
If you have found this page any helpful then please visit one of our other pages for some more helpful SEO strategies.

Some quick tips that sometimes forgotten when doing SEO services

online_marketingThere are a few quick and fast tips when improving your services that are sometimes very easily overlooked or even forgotten. Sometimes even the smallest detail might seem like something insignificant but can sometimes be very important.
Some people waste their time with file extensions. Your file extension doesn’t matter because our can use anything form html, php or htm etc. But focusing on this makes absolutely no difference to your E-Marketing services. When you have a new website that you have created and you want the most traffic to your site as fast as possible, then having it spidered is the fastest way. Submitting it through Google’s usual process can take a very long time and is sometimes ineffective. The fastest and most effective way to getting your web site “spiddered” is to link it through another higher quality site. By doing this your detection to the “spiders” is a lot easier and faster.

Now spiders can be very tricky sometimes but as to anything there is a way around them. Or more appropriately straight through them. If your site does not get altered very often and the content stays the same, then I would advise that you create a blog. Spiders like new fresh content all the time. The way to do this is you can add new content to your blog and the spiders are fed and happy. I would advise that you blog at least three times a week to keep things fresh. It does not take that long and is by far the easiest way to keep your web site high on the Page Rankings.

When it comes to “link building” it is best that you think of quality and not so much as quantity. You can have a lot of links to your sites but if they are not to the point and the target market necessarily then you can lose the interest of your potential clients and therefore this leads to a loss In traffic. You can often make a bigger impact in the target market with one or two imposing links.

Always remember not to use too many keywords when you are creating your content. Search engines search for content that is put in “natural language.” If your keywords or keyword phrases are uncharacteristically high then it can damper your progress and eventually start working against you.

When creating links always remember to surround your link with descriptive text. Do not forget to use keyword anchors in your links. And your keywords should be descriptive and helpful to the topic at hand. Just remember not to overdo it.

For more interesting and helpful seo services tips please stay tuned.

Seo tips for the this season

finding-customers-onlineIs your website ready for the 2013 – 2014 season?  As more and more people start to spend money online instead of buying at the shop it has become imperative to have rankings. Most webmasters seems to be aware if their website is doing well or not. Some don’t know why while others do. We will explain to you some beginner SEO tips to stay ahead of your competition and make some good online sales.

Your website structure

How are your website presently organized? How easy is it to navigate and how difficult is it to find your services or products. Do you provide a clear idea where they need to click to sign up for whatever you are selling. Before you even start a website it is imperative for you look at your website not as an owner of it but as a client. Somebody that does not your keywords or your slang.

Look at your websites format. Is your website formatted in a way that it can be visited by search engines but also make sense to visitors. Sometimes difficult for seo consultants to format a client’s website. Format the website to not contain things like whole page flash or images. These extra things does not mean anything to a search engine and therefor will just void it and give the website no rankings, and no sales.

Improve your design navigation

Your navigation of your website must be easy to follow. If a visitor has a hard time to find product or services on your website they will most probably go to your competitors. Deceiving navigation will lead to higher bounce rates and no return visits. So you need to design your navigation that you it will be search engines friendly and the users should not be overwhelmed with all the links.

When the visitor visits your website you need to make a clear call the action. For instance if you are giving a discount you need to make perfectly clear to the client that if you buy this product and use this discount code you will get this much off the selling price. It is a basic understanding among digital marketing services companies that you don’t want your customer to think. You want him to following the breadcrumbs of his credit card to your merchant gateway.

After opening your website you need to make sure that you visit your websites keywords every now and then. Sometimes keyword trends change and competition goes up or down. In most cases it goes up and then you need to know what you need to do to get back in the SEO game. In some cases your keyword may be totally off mark. The person that is looking at this may be totally looking for something else.

In conclusion, you need to look at your keywords and your call to action pages. Talk to your seo guy or seo optimiser more frequently and make him understand that you need rankings.