The method that SEO firms use to create a Social media policy

social-media-for-seoA good search engine optimization firm or SEO firm know that you need them to get your site to the higher rankings. To do this is easier said than done though. There are so many things that you are able to so that can increase your page rankings but it is a good idea to get a good SEO firm to do the work for you instead. This is because SEO companies know that SEO takes a lot of time and quite a lot of patience. One of the great methods that SEO firms use is to create a Social Media Policy online so that you can increase your page rankings.

Once again this is easier said than done though. In the past social media was not that important because people did not know how to use it to their advantage. But now people have figured out the ways for them to be able to use social media to gain the upper edge on their competition. The social media side of the web has over the past couple of years grown so massively important to users that it is so stupid for a person not to take advantage of it. Social media comes only second to mobile presence online when it comes to wanting to increase your page rankings for the top brands. The biggest problem that the creators of social branding is the way in which you need to figure out how you are able to determine the return on your investment, or ROI. This is especially harder if your investment is just time itself.
You can have the biggest and best web site but you need to have a fair, strong, and clear policy to your day to day business decisions to make any big impact to your business outline. If you are running a big business, the decisions you make on a daily basis relating to your employee staff times, setting vendor discounts, and dealing with the press etc. are always the harder decisions but when it comes to dealing with the worldwide communication platform your decisions should be treated in the same manner.

The social media policies was brought back into the line of fire last month with the situation involving HMV (the international retailer of music and entertainment.) They announced that they would be laying off a number of people so that they would be able to make up for some costs. Then someone tweeted the number of firings and before you knew it the whole situation went viral online. This affected the online presence of HMV very negatively. This is all because they did not have a proper hold on their social media marketing. Something so small almost bankrupted a huge company like HMV. This is why big SEO corporations know why that social media marketing is so important.

 

SEO services that can help improve your businesses standings

social-linksThis page is a continuation for the previous pages that I have written to help those how are wanting to use SEO services  to enhance their presence online. A Digital Marketing Corporation have many strategies in their arsenal.  Some  take some time to perfect and understand but here are a few tips for you to try that you can use to enhance your own online presence.

What is deep linking?

Deep linking is also a big strategy used by Digital Marketing Companies. Deep linking refers to creating a URL that directs you straight to a picture or page on your web site. It does not take you to the main page necessarily. They use this technique because it is a great way to gain presence on the net.

Manipulating the spiders to find you.

Manipulating your website to have the spiders find you is sometimes not that easy. The easiest way for you to do this is to create a site map on your page. This is a great means for the spiders to see the number of incoming or outgoing links to your page and having them crawl them. Basically it is like a huge web that they can see and traverse  and criss cross between the corresponding sites. It shoes them for example that this link goes here, then this link goes there and then it circles them around to this ink and so on and so on. Basically just showing them where to go. Remember that the spiders like fresh content all the time and to keep feeding them accordingly.

What is Link Juice and where does it come from.

The easiest way for me to try explain this is by an example. Let’s say you have developed and designed a new website. Now naturally no-one will know about this site from day one because there is so many other things that have to happen before it gets to that stage, like being assessed by spiders, getting page rank, linking to other sites, getting Google approval, etc.

But an easy way for it to get noticed is by linking it to one of your other sites that gets a lot of traffic already. In this way when it gets added to your site map then the spiders see the link to this site and it gets indexed faster. This works especially well if the page that you linking form is a high content and high traffic page. In this way the new site kind of leaches of the main site. But don’t think that this makes the main page loose and ranking. To the contrary it boosts it even more. Both sites get Link juice because of the fact that Google sees more content being added to the main page and everybody know how much Google loves content. This is a trick that big SEO services Company’s think that only know but is one of the biggest strategies in their arsenal.
If you have found this page any helpful then please visit one of our other pages for some more helpful SEO strategies.

Some easy to use SEO tips, lets continued – Part 2

online-marketing-planThis page is all about search engine optimization. In our previous pages we discuss how using search engine optimization or SEO to make your site better and to get more traffic to your site. It is not necessary to read the other pages but it would be a good idea because the more information that you have the better it would be for you.  Information is king as they say.

Make user friendly URL’s

IT is a good idea to make your site as user friendly as possible and this especially includes your URL’s. In your file names and URL’s use keywords that are specific to the subject and user friendly. For example: your-domain.com/speaker-hire.html.  Always remember that if you have more than 4 hyphens in your URL, people tend to think that it might be spam I they might not click on it. Try to be short and sweet but to the point and using specific keywords. Also remember that when you are creating your URL’s or file names that hyphens are treated as a space and underscores are not. This is sometimes very useful.

Research your keywords when doing SEO

When you are starting a new site or project it is a good idea to do some keyword research. There are many ways for you to do this but if you do not have a lot of money and you want to take the cheaper option then you can always find free wordtrackers on the net. Some good examples of free word trackers are Google’s adwords keyword tool, wordtracker or keyword discovery. All these versions obviously have more expensive and better versions but the free versions work perfectly well. What these tools basically do is, it show s you the relative volume of one word compared to another. Obviously always try to use the keywords with the highest volumes because these are the keywords that are being looked up in search engines the most. This is a very popular trick with some SEO companies. If you like you can find out more about these services we provide.

search-pictureSEO Firms always the correct option

Do not forget that when you are writing an article for instance that you always need to write to the user and not to focus on getting to the highest page rank through Google or some other search engine. Remember that your article could be the best in the eyes of the search engine and get you the highest page ranking but if it does not make sense and you are not writing for the reader then people will stop coming to your site no matter what your rank on the page ranking might be.

 

If you have found these tips insightful then please follow us on one of our other SEO services related pages.

SEO writing especially for bloggers Part 2

I have written this page to help you understand this fundamentals to enhancing your presence online using SEO company strategies.

Write great content

Any content can be rattled out in a matter of 15min. But the great content takes time and effort to do. This helps at the end of the day because people want to read fresh, unique, up to date content that keeps them intrigued. Remember to write for the individual and not just for the search engines. Yes putting keywords in and manipulating your site to accomplish the end result is the objective of the game but you need to be able to do so while still keeping your said audience captivated and hanging onto your every word.

Great content can help you in the long run in a number of ways. Not only does it give you a fresh well written page but it open other doors for people to like you content and in turn want to link to you. This is god because once again if they link to you and you link to them, then that is another link to be added to your site map which in turn gets noticed by the spiders and this helps you getting indexing and this obviously raises your page ranking which leads to more traffic which increases your productivity.

Guest blogging

I recommend that you do this at least five times a month if that is at all possible. All the professional SEO Company experts say that when you are guest blogging and you have them linked back to you, it is five times more valuable to you than if you are posting you own blog. Then having said this, becoming a guest blogger is not that easy. You need to build up a relationship with these bloggers and have them trust you. But a well invested blogging relationship can pay off at the end of the day. This is especially helpful if the blog that you are guest blogging for is a well-respected blogger with lots of incoming traffic. Remember that incoming links are essential.

Social media

In this day and age, social media has become a must do. I cannot remember the last time that I might someone that was not on twitter, Facebook or any other social media sites. One of the main reasons that social media is so important for SEO Company’s is that tweets and retweets are invaluable. I am only using twitter as an example right now but it works with any social media site. Let’s say you tweet something (this is seen by the search engines) and someone else rewets something and so on and so on. Every time that you retweet it tells the search engines that this is a very highly talked about subject and gains a lot of weight with the search engines. This is a very big technique that the bigger SEO Company’s use.

Some easy to use Search Engine Optimization tips

seo-pageIt is not just big businesses that are realizing the growing need for efficient Search Engine Optimization companies but the small business to. Anybody can learn the basics to search engine optimization or SEO, but it take the really good SEO Company to understand every aspect for what needs to be done and how things work. In this page I’m going to list just a few key features that any Emarketing company uses from a day to day basis. You can scan the web and find many different blogs about SEO Company’s but at this point in time there is a lot of uncertainty surrounding the subject about what the “basics” really are.

Patience is key when doing SEO

SEO takes a great deal of patience and a lot of your time. Things do not just happen overnight. You need to be patient and take your time and focus on doing whatever you are doing right the first time. Always remember that the smaller the business or company your are the harder it will be for you to be noticed. It can sometimes take up to several months to see any gratification in your results and this especially applies if you are new to the internet scene.

SEO takes commitment

Because of the fact that search engine algorithms are changing almost daily, you will need to be able to commit and make the appropriate changes. It is not just a onetime thing that you do maybe once every month but almost a daily routine that you will need to follow to make any sort of success for yourself.

Learn all there is to be learned about SEO.

Things on the internet scene are changing on a daily basis. Learn all there is to be learn about search engine optimization and the easier it will make your life at the end of the day. If you are starting to do search engine optimization on your own and teaching yourself, then be sure to study everything very carefully and that you understand it. It is very easy to get lost in this crazy world.

Ask questions-questions-questions

If you are not going the do-it-yourself way and you have decided to hire a professional Search Engine Optimization Organization, then the more question you ask the better. And ask about everything. This can be especially tricky if you do not know much about the subject because there are a lot of people out there that can manipulate and confuse you very easily. So maybe read up about the subject before hand.

Please be sure to keep following us on our other web pages if these tips have been useful to you.

Quick tips that are sometimes forgotten with SEO – Part 4

social-linksThis page is a continuation of our previous sites that we have found to be very successful to some of our readers. They found that when they took the time to read through this page they found something to increase their productivity in the Online Marketing Company. Some of these tips you may know and might have just forgotten about but what do you have to loose. Positive feedback is always a plus. So you like this page then please let us know. Below are some useful tips and perks.

Get your Social marks up

It is very important to understand social marketing and how they work and target their market. The better your understating of how these sites like, for example Facebook or twitter work then the better your understanding of the different types of search engines you will have.

Creating a video sitemap and registering it with your Google webmasters central account is a very very good idea. If you do this then it makes it much easier for the crawlers to find you and this in turn pushes up your page rank and this leads to more traffic which leads to increase in productivity.
Remember to submit your videos to other sites like yahoo, bing, AOL etc. because although YouTube might be the most popular it helps because it helps you get seen. Remember Google blended search result don’t just show YouTube results (it might come up first but this is because their Cape Town SEO Company is one of the best) but “blends” the rest in as well.

Video content works just like picture content. Remember to surround your video with high quality rich content to define the usefulness of your videos or site itself.

If you are using a lot of images in your web site then remember to enable “enhanced image search” in your Google webmasters central account. Google uses blended search result which means that if you make it easier for Google to find your pictures or images then it just works in your benefit.
It is a very good idea to broaden your horizons when it comes to SEO. Try using videos, podcasts or even social content in your range of services. It is not just 10 blue links making up SEO anymore but a wide variety of components. The more attractive your links look the better it is for you.

If you are concerned about the spiders thinking that you are making duplicating content and you are worried about the one site that you really want to stay then, I it a very good idea to put the URL of the preferred page on your sitemap.

Seo tips for the this season

finding-customers-onlineIs your website ready for the 2013 – 2014 season?  As more and more people start to spend money online instead of buying at the shop it has become imperative to have rankings. Most webmasters seems to be aware if their website is doing well or not. Some don’t know why while others do. We will explain to you some beginner SEO tips to stay ahead of your competition and make some good online sales.

Your website structure

How are your website presently organized? How easy is it to navigate and how difficult is it to find your services or products. Do you provide a clear idea where they need to click to sign up for whatever you are selling. Before you even start a website it is imperative for you look at your website not as an owner of it but as a client. Somebody that does not your keywords or your slang.

Look at your websites format. Is your website formatted in a way that it can be visited by search engines but also make sense to visitors. Sometimes difficult for seo consultants to format a client’s website. Format the website to not contain things like whole page flash or images. These extra things does not mean anything to a search engine and therefor will just void it and give the website no rankings, and no sales.

Improve your design navigation

Your navigation of your website must be easy to follow. If a visitor has a hard time to find product or services on your website they will most probably go to your competitors. Deceiving navigation will lead to higher bounce rates and no return visits. So you need to design your navigation that you it will be search engines friendly and the users should not be overwhelmed with all the links.

When the visitor visits your website you need to make a clear call the action. For instance if you are giving a discount you need to make perfectly clear to the client that if you buy this product and use this discount code you will get this much off the selling price. It is a basic understanding among digital marketing services companies that you don’t want your customer to think. You want him to following the breadcrumbs of his credit card to your merchant gateway.

After opening your website you need to make sure that you visit your websites keywords every now and then. Sometimes keyword trends change and competition goes up or down. In most cases it goes up and then you need to know what you need to do to get back in the SEO game. In some cases your keyword may be totally off mark. The person that is looking at this may be totally looking for something else.

In conclusion, you need to look at your keywords and your call to action pages. Talk to your seo guy or seo optimiser more frequently and make him understand that you need rankings.