Converting your hits into customers

marketingVisitor to the website is a hope to the business that has to be materialized by converting him into a permanent customer. At Seoland Cape Town we aim at achieving solely one goal i.e. growth of customer’s business. For us the definition of growth covers three important aspects: expansion of business on global platform, increased revenues and optimal ROI.

Stimulating the visitor to perform the intended action is the motive of the leading SEO Company in South Africa. Alluring visitors to indulge in action is referred to conversion optimization. We have a special department of conversion rate optimization staffed with genius optimizers. Our profound understanding of the mind sets of digital customers and online technology helps us to convert visitors into customers, subscribers and registrants. Analyzing, Reporting and Optimizing are the three focus points of conversion process.

1. Analysis:

Doctor diagnoses the disease after analyzing the patient. Seoland.co.za is also the SEO doctor of infected websites yielding poor conversion rates. We diagnose the problem with the following tests:
Website Layout Analysis: It is the primary step to check the website layout against many parameters like HTML codes, Meta Tags, CSS, Scripting, etc.
Website Traffic Analysis: How many people are visiting your website? What is their motive to land on your particular website? Who directed them to your website? No. of people, their search queries and their sources are analyzed to conclude the conversion ratios.

Metric Analysis: Conversion depends on the perception of users about your website. Is the website user friendly or not? The relevance and the popularity metric are analyzed to increase conversion rate.
Usability Analysis: The interaction between the website and user must be analyzed in order to know what pages the user is visiting and what he likes and dislikes about your website.
Multivariate and A/B Testing: These are the advanced technical tests that give accurate results to know if strategies are working well or not.

2.  Reporting:
What a blunder it would be if a patient suffering from minor fever receives the report of cancer patient under his name by mistake? Flawless reporting is ensured with dedicated team of experts for each client. Our systematic and structural reporting system helps us to give the right treatment to the website for improved conversion rates.

3. Optimization:
Fixing the problem is optimization. We as an expert Seo company applies perfect strategy to stamp out all factors responsible for poor conversions. Our optimization practices are:

Landing Page Optimization: The first impression is the last. The webpage what the user come across for the first time holds utmost importance as it guides him to other pages of the website. This page must be optimized extraordinarily to ensure higher conversion rate.
Conversion Rate Optimization: Using different techniques and perfect e-commerce solutions we finally optimize all the pages of the website to increase sales and leads.

Social media, Web Design and Search Engine Optimisation

social-linksEverywhere one looks, people seem satisfied with mediocrity. However, at web design Seoland Cape Town Design –  we are not. We know that in the modern market even “good” just isn’t enough. ”

Now more than ever, organizations that wish to remain relevant to the modern world must take their online presence seriously. Whether you are a business, an NGO, or a voluntary organization, connecting to consumers and citizens is vital. Ensure that you do it correctly.

We cover all three of the most important online services, and offer a wide range of bespoke and unique solutions, tailored for modern businesses.
Web Design Norwich

With so many companies pulling together an online presence every day, consumers can rapidly become tired of websites which look identical. Achieving a unique look is imperative. We listen to your needs and find out about your organization, then design a stunning and exclusive website which works specifically for your brand. From functionality to layout, we ensure that those visiting your site will get exactly what they need, when they need it, and in style.

In particular, we will draw on our understanding of existing academic and practitioner research relating to sophisticated web design practice, ensuring that your online presence is at the very cutting edge of the sector. Whether you are looking for only a few pages that get across the essence of your brand and which communicate information simply, or a fully-fledged e-commerce platform which can handle multiple product lines, we are able to create a web application to suit your requirements.

Whether you are a business or a voluntary organization, you need to stand out from the crowd in order to grow and thrive. A well designed web presence is key to starting that process, entrust your online projects to our web design Norwich company.

Search Engine Optimization / SEO Cape Town

Even if you are already happy with the design of your online presence, it will not be of much use to you if no one can find it. Simply putting your website online and waiting for customers to flock to you will not work. As in the traditional business and campaigning worlds, you need to take proactive steps to draw attention to your brand, create prominence, and to differentiate yourself from the competition.

In the online sphere, the best way to do this is to ensure that the content of your website is optimized, so as to be most effectively picked up by search engines. Ranking highly within engines such as Google, Yahoo and Bing is one of the most significant factors which drive customers to choose your brand over that of a competitor. Our detailed understanding of the ways in which such search engines rank websites, as well as our up-to-date knowledge of the best ways to ensure that your online presence is always at the top of the pile, makes SEO an investment worth making.

Social Media Cape Town

Whilst many consumers trust search engines to provide them with useful results, there is no more trustworthy source of reliable information when choosing a service than word-of-mouth. This has always been the case in the offline world, and continues to be true when considering services provided via the web. When considering your online presence, social media serves as the equivalent of word-of-mouth, and as such your social media strategy is crucial in both advertising your website and better understanding your consumers and peers.

Social media marketing is more opening a Facebook and Twitter page

Many organizations believe that it is adequate simply to create a Facebook and Twitter presence, and then occasionally post thoughts and product advertisements through them. To limit your social media strategy to such efforts is to waste one of the most powerful communication tools in the world. It is crucial to understand the interactive nature of social media channels, and web design Cape Town company can advise you on the best ways to connect with customers, opinion-formers, and even celebrities.

Don’t be like your competitors. Don’t settle for a mediocre website, a poor ranking on search engines, and a token social media presence. Take your online game to the next level with the best web design company in Cape Town DESIGN, and you’ll soon see the results. Increase your customer base, your website hits, and your reputation – and do it today.

Some easy to use Search Engine Optimization tips

seo-pageIt is not just big businesses that are realizing the growing need for efficient Search Engine Optimization companies but the small business to. Anybody can learn the basics to search engine optimization or SEO, but it take the really good SEO Company to understand every aspect for what needs to be done and how things work. In this page I’m going to list just a few key features that any Emarketing company uses from a day to day basis. You can scan the web and find many different blogs about SEO Company’s but at this point in time there is a lot of uncertainty surrounding the subject about what the “basics” really are.

Patience is key when doing SEO

SEO takes a great deal of patience and a lot of your time. Things do not just happen overnight. You need to be patient and take your time and focus on doing whatever you are doing right the first time. Always remember that the smaller the business or company your are the harder it will be for you to be noticed. It can sometimes take up to several months to see any gratification in your results and this especially applies if you are new to the internet scene.

SEO takes commitment

Because of the fact that search engine algorithms are changing almost daily, you will need to be able to commit and make the appropriate changes. It is not just a onetime thing that you do maybe once every month but almost a daily routine that you will need to follow to make any sort of success for yourself.

Learn all there is to be learned about SEO.

Things on the internet scene are changing on a daily basis. Learn all there is to be learn about search engine optimization and the easier it will make your life at the end of the day. If you are starting to do search engine optimization on your own and teaching yourself, then be sure to study everything very carefully and that you understand it. It is very easy to get lost in this crazy world.

Ask questions-questions-questions

If you are not going the do-it-yourself way and you have decided to hire a professional Search Engine Optimization Organization, then the more question you ask the better. And ask about everything. This can be especially tricky if you do not know much about the subject because there are a lot of people out there that can manipulate and confuse you very easily. So maybe read up about the subject before hand.

Please be sure to keep following us on our other web pages if these tips have been useful to you.