SEO Company Cape Town

seo in cape townThere is a new SEO company out of Cape Town that is very fast becoming one of the top competitors when it comes to search engine optimization. The experts at this SEO Company in Cape Town know that there is I huge demand for the growing need of users needing a proficient SEO company. I have listed some of the techniques that they use in their arsenal to get your web site to number one on the page rankings.

Content is king

This Cape Town based SEO company know that content is king in search engine optimization. Creating your own unique content is the only way to go I making a new page. They do not create duplicate content pages because they know that it can take only one duplicate content page to ruin your standings on the page rankings. You need to be able to right one of a kind content. Content that is relevant and to the point. This SEO Company in Cape Town creates articles of between four hundred to five hundred words to submit on blogs and then link it back to your site.
What this does is one of two things main things. One, it creates another link to your site which is a good thing in the eyes of the search engines because it seems as though your site is a very talked about subject. Remember the more natural links you have coming to your site the better for you. It also increases your traffic due to the many more ways that users are able to find you. Two, the content that they create for you is very unique. You will never find two that are the same.

Create your site map

The experts at the new Online marketing Company in the Western Cape have found it more often than none that users tend to forget about their site map. When it comes to SEO, this is one of the most important things that you need to do and forget about it is not an option. What the site map actually does is it shows the spiders how many incoming links that you have coming into your site and going from your site and where they are coming from or going too. Sounds simple? Without a site map it can take you ten times longer to be indexed. Show the spiders where to go, gives them less work and therefore you get indexed faster. The faster you get indexed, the faster you climb on the page rankings.

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Seo tips for the this season

finding-customers-onlineIs your website ready for the 2013 – 2014 season?  As more and more people start to spend money online instead of buying at the shop it has become imperative to have rankings. Most webmasters seems to be aware if their website is doing well or not. Some don’t know why while others do. We will explain to you some beginner SEO tips to stay ahead of your competition and make some good online sales.

Your website structure

How are your website presently organized? How easy is it to navigate and how difficult is it to find your services or products. Do you provide a clear idea where they need to click to sign up for whatever you are selling. Before you even start a website it is imperative for you look at your website not as an owner of it but as a client. Somebody that does not your keywords or your slang.

Look at your websites format. Is your website formatted in a way that it can be visited by search engines but also make sense to visitors. Sometimes difficult for seo consultants to format a client’s website. Format the website to not contain things like whole page flash or images. These extra things does not mean anything to a search engine and therefor will just void it and give the website no rankings, and no sales.

Improve your design navigation

Your navigation of your website must be easy to follow. If a visitor has a hard time to find product or services on your website they will most probably go to your competitors. Deceiving navigation will lead to higher bounce rates and no return visits. So you need to design your navigation that you it will be search engines friendly and the users should not be overwhelmed with all the links.

When the visitor visits your website you need to make a clear call the action. For instance if you are giving a discount you need to make perfectly clear to the client that if you buy this product and use this discount code you will get this much off the selling price. It is a basic understanding among digital marketing services companies that you don’t want your customer to think. You want him to following the breadcrumbs of his credit card to your merchant gateway.

After opening your website you need to make sure that you visit your websites keywords every now and then. Sometimes keyword trends change and competition goes up or down. In most cases it goes up and then you need to know what you need to do to get back in the SEO game. In some cases your keyword may be totally off mark. The person that is looking at this may be totally looking for something else.

In conclusion, you need to look at your keywords and your call to action pages. Talk to your seo guy or seo optimiser more frequently and make him understand that you need rankings.