Is your website ready for the 2013 – 2014 season? As more and more people start to spend money online instead of buying at the shop it has become imperative to have rankings. Most webmasters seems to be aware if their website is doing well or not. Some don’t know why while others do. We will explain to you some beginner SEO tips to stay ahead of your competition and make some good online sales.
Your website structure
How are your website presently organized? How easy is it to navigate and how difficult is it to find your services or products. Do you provide a clear idea where they need to click to sign up for whatever you are selling. Before you even start a website it is imperative for you look at your website not as an owner of it but as a client. Somebody that does not your keywords or your slang.
Look at your websites format. Is your website formatted in a way that it can be visited by search engines but also make sense to visitors. Sometimes difficult for seo consultants to format a client’s website. Format the website to not contain things like whole page flash or images. These extra things does not mean anything to a search engine and therefor will just void it and give the website no rankings, and no sales.
Improve your design navigation
Your navigation of your website must be easy to follow. If a visitor has a hard time to find product or services on your website they will most probably go to your competitors. Deceiving navigation will lead to higher bounce rates and no return visits. So you need to design your navigation that you it will be search engines friendly and the users should not be overwhelmed with all the links.
When the visitor visits your website you need to make a clear call the action. For instance if you are giving a discount you need to make perfectly clear to the client that if you buy this product and use this discount code you will get this much off the selling price. It is a basic understanding among digital marketing services companies that you don’t want your customer to think. You want him to following the breadcrumbs of his credit card to your merchant gateway.
After opening your website you need to make sure that you visit your websites keywords every now and then. Sometimes keyword trends change and competition goes up or down. In most cases it goes up and then you need to know what you need to do to get back in the SEO game. In some cases your keyword may be totally off mark. The person that is looking at this may be totally looking for something else.
In conclusion, you need to look at your keywords and your call to action pages. Talk to your seo guy or seo optimiser more frequently and make him understand that you need rankings.