What the SEO Consultant In Cape Town Recommends

online-marketing-planSouth Africans have weathered the financial storm for years now since the global economic recession hit.  Many had to tighten their belts, so to speak, as they taken hits in their jobs, professional services, and businesses.  People lost their jobs, took pay cuts and even declared bankruptcy.  Nowadays, things are looking up financially and South Africans are starting to pick up the pieces and make their money move again.

What is a good way to build up a successful business from almost nothing and have fun doing it? If you will ask a SEO consultant in Cape Town, selling good products or services over the Internet may be one of the best answers.  Not only does it require little financial investment to start with, but it offers the satisfaction and accomplishment of working with clients from all over the world.  However, it also entails one important thing: online marketing knowledge.  People or even established companies which have engaged in online business and transactions should have an excellent website.  A business website must have several elements such as a good web design and search engine optimisation (SEO) plan in place.

Successful business websites that have lots of website traffic and maximise it by converting browsers into consumers, are all search engine friendly.  Unfortunately, people who are business savvy are not automatically SEO experts.  What they need to do is get the best SEO consultants in Cape Town, Brisbane, or in any place they can find one near their locality.  An SEO professional possesses certain characteristics that a small business owner or a company boss should know before hiring one.  Talented search engine marketing consultants must know more than just link building and internal linking techniques.  They know by heart the tasks and responsibilities of starting a search marketing campaign from the ground up and initially, this includes an implementation of a good SEO strategy.  SEO consultants have a top level knowledge of search engine optimisation counting indexing skills, ranking methods, online sector categorisation, competitor analysis, and various link building strategies.

Other than the technical skills required for the job, business owners and company bosses could also look for other characteristics in a potential SEO consultant.  Of course a SEO consultant is an internet marketing expert too.  SEO professionals must show their marketing prowess through their robust client portfolio.  They are honed in the insights and response to market needs and behavior of browsers so they can translate this knowledge into a success SEO marketing campaign for their client.

An excellent SEO consultant in Cape Town recommends South Africans entrepreneurs to leverage the power of local online marketing to expand their reach beyond traditional offline tri-media marketing. The internet is fun and robust to beat the financial crisis and everyone has an equal opportunity. If you have a business whether it is a home based business or a medium scale one, talking to a good SEO consultant in an hour will definitely open your eyes to opportunities you’ve never imagined before.

Seoland’s Business model

what is seoSEO is an acronym for “Search Engine Optimization” and simply means optimizing your web site for the search engines.

On Page SEO – Changes to the structure of the web site may need to be made, or usually just some tweaking to the text to make it more “Google friendly” will be needed.

Off Page SEO – Optimizing the popularity of your web site online so that it appears on the first page of Google search results for your chosen search terms. This is achieved partly with a skilled SEO Specialist designing and implementing a diverse back-link building strategy.

SEO Services In South Africa

With the many changes that are occurring online, it is now more important than ever for local businesses to be able to connect with Search Engine Marketing services in South Africa, especially in Cape Town to get their websites successfully ranked in the Search Engines. In this article we will go over the main advantages of having an SEO company in Cape Town by your side. Having a search engine optimization specialist that can help you navigate through the information overload in search engine optimization and help you get your website or a group websites to the top of the search engines means far less frustration for you and your business, but most of all, profit. Having SEO Services Cape Town South Africa working for you, means getting the visibility you need for your company.

The Problem

Competition is getting more and more fierce as people around the world are beginning to realize that not only should their businesses be listed in the search engines, but successfully ranked for maximum visibility. To add to this, others are recognizing that there are profitable ways to make money by making websites and selling them to businesses as well. These entrepreneurs are in direct competition with the key words that you are trying to rank for.

The Solution

At SEO Services Cape Town South Africa, we recognize and understand what these individuals are doing, but most of all, we understand how to beat them at their own game and successfully rank your website in the search engines for the keywords that you demand for your business model. At SEO Services Cape Town, we already have a game plan in place so you will not have to worry about any wasted time trying to reverse engineer a way to get to the top of the search engines because we already know how to get you there and keep you there.

The Importance Of SEO Services in Cape Town South Africa: Initial On Page SEO

The first key to getting your website successfully ranked in search engines is having both on page and off page SEO dialed in. Because search engine demands for on page SEO change quite a bit, Search engine marketing Services Cape Town can keep you abreast of these changes and can even modify your on page SEO when they do occur. SEO Services Cape Town can give you tips and the correct advice you need, not based on the theory, but on our experience that has proven to get results for our clients. On page SEO is not only the very first step, but it is the most crucial step in determining if your website will get ranked in the top 10 and stay ranked in the major search engines Google, Yahoo, and Bing. Without this crucial step and the inside advice that we have, it is very hard to predict whether you will be successful in your online endeavors.

The Importance Of SEO Services in Cape Town South Africa: Back-linking Campaigns that Produce Results

After your initial on-page SEO is perfect and in compliance with what it takes to get your website ranked in the Top 10, we will then begin a back linking campaign for your website. There is a lot of misinformation out there about how many links it takes to get ranked in search engines and what type of links that you need. This leaves a lot of webmasters and business owners scratching their head as to what they need to do.

If you link too fast to your website, you end up in the sandbox (this means worse rankings, or no ranking), if you are not aggressive enough with your link building campaign, you may be so far out there in cyberspace no one will ever be able to find you. To make it even more confusing, each keyword may demand a separate page of your website with its own back linking campaign with varying anchor texts to produce results. The time a business owner would have to spend to figure this out is staggering. In fact, this would demand more time away from their business than any successful business owner should ever commit.

As search engine professionals, we have seen the changes that have occurred in the search engines over the years and have tailored our approach to be compliant with what works. Not all links are created equal, and so, when you work with SEO Services Cape Town, you will be sure to get the right links that make the difference in your web visibility that in turn, will get you the unique visitors that are searching for your services you offer.

SEO Services Cape Town South Africa: Keeping Your Site Ranked

Once your website is at the top of the search engines, SEO services Cape Town will keep you there. The search engine race is not a race where you cross the finish line and then stop all efforts. It is a continuous marathon that requires the right amount of link velocity in order to keep your website at the top of the search engines. As a search engine optimization firm, we are well aware of this and will continuously link to your website month after month that you work with us. In fact, our custom tailored back linking campaigns for your website will help keep you at the top of the search engines.

SEO Services Cape Town South Africa: Anticipating Changes

Because many people try to game the system in getting their websites ranked, search engines are forced to make continual changes to their algorithms. These changes directly effect your SEO efforts as a business owner. At SEO Services Cape Town, we’re well aware of these algorithmic changes that take place and will be able to inform you when you need to make any changes on-site to your web presence. Having SEO specialists in South Africa that can anticipate changes for you means giving you the peace of mind that you need as a business owner that your website will not only get to the top of the search engines but will stay there. SEO Services Cape Town always keeps a watchful eye to anticipate these types of changes that could affect your web presence.

The search engine world is an ever-changing world, and that is why it is important to have SEO Services Cape Town to help successfully navigate you through the search engines and help you to come out on top.

Converting your hits into customers

marketingVisitor to the website is a hope to the business that has to be materialized by converting him into a permanent customer. At Seoland Cape Town we aim at achieving solely one goal i.e. growth of customer’s business. For us the definition of growth covers three important aspects: expansion of business on global platform, increased revenues and optimal ROI.

Stimulating the visitor to perform the intended action is the motive of the leading SEO Company in South Africa. Alluring visitors to indulge in action is referred to conversion optimization. We have a special department of conversion rate optimization staffed with genius optimizers. Our profound understanding of the mind sets of digital customers and online technology helps us to convert visitors into customers, subscribers and registrants. Analyzing, Reporting and Optimizing are the three focus points of conversion process.

1. Analysis:

Doctor diagnoses the disease after analyzing the patient. Seoland.co.za is also the SEO doctor of infected websites yielding poor conversion rates. We diagnose the problem with the following tests:
Website Layout Analysis: It is the primary step to check the website layout against many parameters like HTML codes, Meta Tags, CSS, Scripting, etc.
Website Traffic Analysis: How many people are visiting your website? What is their motive to land on your particular website? Who directed them to your website? No. of people, their search queries and their sources are analyzed to conclude the conversion ratios.

Metric Analysis: Conversion depends on the perception of users about your website. Is the website user friendly or not? The relevance and the popularity metric are analyzed to increase conversion rate.
Usability Analysis: The interaction between the website and user must be analyzed in order to know what pages the user is visiting and what he likes and dislikes about your website.
Multivariate and A/B Testing: These are the advanced technical tests that give accurate results to know if strategies are working well or not.

2.  Reporting:
What a blunder it would be if a patient suffering from minor fever receives the report of cancer patient under his name by mistake? Flawless reporting is ensured with dedicated team of experts for each client. Our systematic and structural reporting system helps us to give the right treatment to the website for improved conversion rates.

3. Optimization:
Fixing the problem is optimization. We as an expert Seo company applies perfect strategy to stamp out all factors responsible for poor conversions. Our optimization practices are:

Landing Page Optimization: The first impression is the last. The webpage what the user come across for the first time holds utmost importance as it guides him to other pages of the website. This page must be optimized extraordinarily to ensure higher conversion rate.
Conversion Rate Optimization: Using different techniques and perfect e-commerce solutions we finally optimize all the pages of the website to increase sales and leads.

Social media, Web Design and Search Engine Optimisation

social-linksEverywhere one looks, people seem satisfied with mediocrity. However, at web design Seoland Cape Town Design –  we are not. We know that in the modern market even “good” just isn’t enough. ”

Now more than ever, organizations that wish to remain relevant to the modern world must take their online presence seriously. Whether you are a business, an NGO, or a voluntary organization, connecting to consumers and citizens is vital. Ensure that you do it correctly.

We cover all three of the most important online services, and offer a wide range of bespoke and unique solutions, tailored for modern businesses.
Web Design Norwich

With so many companies pulling together an online presence every day, consumers can rapidly become tired of websites which look identical. Achieving a unique look is imperative. We listen to your needs and find out about your organization, then design a stunning and exclusive website which works specifically for your brand. From functionality to layout, we ensure that those visiting your site will get exactly what they need, when they need it, and in style.

In particular, we will draw on our understanding of existing academic and practitioner research relating to sophisticated web design practice, ensuring that your online presence is at the very cutting edge of the sector. Whether you are looking for only a few pages that get across the essence of your brand and which communicate information simply, or a fully-fledged e-commerce platform which can handle multiple product lines, we are able to create a web application to suit your requirements.

Whether you are a business or a voluntary organization, you need to stand out from the crowd in order to grow and thrive. A well designed web presence is key to starting that process, entrust your online projects to our web design Norwich company.

Search Engine Optimization / SEO Cape Town

Even if you are already happy with the design of your online presence, it will not be of much use to you if no one can find it. Simply putting your website online and waiting for customers to flock to you will not work. As in the traditional business and campaigning worlds, you need to take proactive steps to draw attention to your brand, create prominence, and to differentiate yourself from the competition.

In the online sphere, the best way to do this is to ensure that the content of your website is optimized, so as to be most effectively picked up by search engines. Ranking highly within engines such as Google, Yahoo and Bing is one of the most significant factors which drive customers to choose your brand over that of a competitor. Our detailed understanding of the ways in which such search engines rank websites, as well as our up-to-date knowledge of the best ways to ensure that your online presence is always at the top of the pile, makes SEO an investment worth making.

Social Media Cape Town

Whilst many consumers trust search engines to provide them with useful results, there is no more trustworthy source of reliable information when choosing a service than word-of-mouth. This has always been the case in the offline world, and continues to be true when considering services provided via the web. When considering your online presence, social media serves as the equivalent of word-of-mouth, and as such your social media strategy is crucial in both advertising your website and better understanding your consumers and peers.

Social media marketing is more opening a Facebook and Twitter page

Many organizations believe that it is adequate simply to create a Facebook and Twitter presence, and then occasionally post thoughts and product advertisements through them. To limit your social media strategy to such efforts is to waste one of the most powerful communication tools in the world. It is crucial to understand the interactive nature of social media channels, and web design Cape Town company can advise you on the best ways to connect with customers, opinion-formers, and even celebrities.

Don’t be like your competitors. Don’t settle for a mediocre website, a poor ranking on search engines, and a token social media presence. Take your online game to the next level with the best web design company in Cape Town DESIGN, and you’ll soon see the results. Increase your customer base, your website hits, and your reputation – and do it today.

Social Media Monitoring software Package we like

social media logoWe have made a list of social media websites that allow you to place your social media marketing on autopilot. Obviously you cannot just use this as stand alone package but does make your life much easier.

Sprout Social is a monitoring platform that takes activities form all of your networks onto stream. Social sprout is and up-and-coming media management service provider. This tool is designed for businesses. It will give you a great idea of how well your social media are working to drive traffic to your website. This social media tool provides you with reports and other useful information such as breakdowns of your followers’ demographics. While there is no free version of Sprout Social, it is very easy to use and comes with more useful extra than some free tools.

Postling will take all of your social media messages and put them into one convenient inbox for you. This is a social media management tool that is designed for businesses as well. They will take all of you notifications and reviews from linked sites, such as TripAdvisor or Yelp, and puts them onto one convenient page for you. It is conveniently priced at only one dollar per month for each social media site up to first five. Each additional site added is three dollars per month.

Sendible is a social media management tool that is more aggressive. This tool allows you to choose each individual detail of your postings. You can post notes to your Facebook, or photo album, or update you LinkedIn status. This attention to specific details of actions can save you on time and frustrations. Sendible is slightly more costly than some other social media management tools, but can be well worth the extra to get your site more business.

Flipboard is a social “magazine” online. This tool is a great app available on the IPhone, Ipod Touch, and IPad. There is also a beta version of this app available on android. You must log into each synced account separately, but once you do each is laid out nicely in a magazine style page. This is a little more time consuming, but comes free of cost. This tool is compatible with a dozen different social media sites.

Google Web Analytics

web-marketingWeb Analytic’s allow to measure, analyze and optimize your various marketing initiatives to maximize your Return On Investment (ROI)Our competent analytics team can provide:

  • Analytic’s setup across your web ecosystem
  • In-depth reporting and analysis of various web traffic KPIs (Key Performance Indicators)
  • Website goal tracking and funnel visualization to optimize goal conversion
  • ROI measurement for all of your marketing initiatives
  • Customization of analytics services and data
  • Mulch-Channel Analytics Consulting & conversion optimization

Our experts ensure that all the KPIs are properly tracked and measured. Contact us today to learn more about our web analytics services

Why Google Analytics?

Google analytics is one of the most powerful and trusted tool to monitor and analyze web traffic. It gives you a wide spectrum of information about your web traffic and their behavior, Which provides the further ground and signal for web ecosystem updates and changes.

Why Flash movies is a big no-no for seo

content needed for searchAlthough using a flash player may look all nice and pretty to look it, they do absolutely nothing for you ranking on the web. This is because search engines like plain text and cannot read those of a flash player. Sometimes it even prevents your web site form being indexed at all. I tend never to use a flash player and neither do big SEO service consultants.

Menus with text
This is something that is similar to the previous point. Do not hide your navigational menu links in your images. This is very important to SEO consultants because once again the search engines cannot read graphics as well as they can read plain text. Your navigational menu is something that is vitally important because of the fact that you need to take the spiders into account. The spiders need to able to read the text so that they are able to determine the hierarchy of your web site but also because the keywords that the text has indicates to the search engine what is important on the next page.

“ALT” and “TITLE” and keyword tags
As I have mentioned before, search engine spiders are unable to read graphics. This means that when you are adding images to your web site, be sure to add titles and tag them. SEO specialists have found this method to work very well in the past because it adds extra information for the search engines. This is always a good thing. This means that you need to take the default setting off and rename those images.

When you are doing this, be sure to add keywords into the title tags. This helps greatly with both indexing and getting a higher page ranking. Let me give you an example while still staying with the car theme. If you have a photo of a Ford Mustang and the file name is something like “f5866h.jpeg” then I suggest that you change it to look something like “Ford Mustang.jpeg” But you still need to keep to your keywords.

Google SEO Keyword tools

online-marketing-picThere are so many of these keyword tools that you are able to use but the ones that I have found and that the bigger SEO company’s use, are the Google tools and my favorite is Wordtracker. But the advantage that the Google tool offers you is to be able to also research trends in the search engines. This can be a very useful tool if you are looking towards the future. FI you are looking to fork out some cash on getting a more premium keyword research tool then I would suggest something like SEObooks or SEOmoz or Raven tools. These are all very good but I have found that the bigger SEO company’s do not even use these tools so h=I have just stuck with those that I get for free because I have no need for the tools that the premium versions offer you. But at the end of the day what you are basically looking for is a low competition key phrase.

The high competition key phrases are a much harder market to break into because of the fact that so many people are using them and therefore you will struggle to get in there. This is why I would suggest that you use the low competition key phrases because it is much easier for you to be able to get to the top of the search rankings using these keywords phrase because less people are using them. Having said this, do not obviously go for the most useless keyword phrase. I tend to use those that are more in the middle. The ones that users are searching for a lot but also that not many people are using for their own site. Make sense?

I can also tell you what the bigger SEO companies do. What they do is to take one of the words or keyword phrases and to type it into Google’s search bar but putting in quotation marks. For example it would look something like this, “How to install windows themes?” What the SEO companies then do is, to look at the number that appears on the bottom of the search box. The number tends to be bigger than 75,000, then they tend to avoid it because this means that that keyword phrase is very highly competitive. But if it has a lower number then they tend to use those keyword phrases because the market will be much easier for you to get into. Does this make sense?

Having said this, note that if a keyword phrase has a lower competitive rate, this does not mean that the users are not searching for it and you will receive less traffic. A better way to think about it is, if that keyword phrase sends you less traffic it will not matter because that keyword phrase is something that is being highly targeted by the user. Does this make sense?

The design of the seo project

web-marketingThis article is a follow up on do seo firms actually know what they are doing or not
After setting up one of the study members up with a PEPS account, it was time for them to jump to work. What the study member then did was, they compiled a list of general questions that a business owner who was new to the world of SEO would want to ask. They targeted a number of SEO firms for advise, but they were keeping in mind that the questions would need to be answered in a way to determine whether the methods in which the SEO firms would answer their questions was being answered in and ethical or unethical manner. This as also to determine the knowledge of the Search Engine Optimization Corporation. Once they sat the benchmarks for the questions they could email the said questions to the SEO firms that were being tested. The questions looked some things as follows

  • Are there any areas that you can see for some quick improvement? And are we doing some thing that might put us at risk or be dangerous to our page ranking?
  • There has been a lot of talk around the subject of the “Panda and Penguin” penalties relating to Google. Can you explain what this is? Can you explain what the penalties are? Are we at risk of these said penalties? How are you able to tell whether or not we have been effected by these penalties?
  • What is better, a .com domain or a .org domain? What is the difference between them and which one works more effectively?
  • If I am getting a lot of email with people offering us to buy links or exchanging links should I take this opportunity? If not then why? And how can this help me?

The study member then decided what agencies they wanted to email by doing a search engine search for the words, SEO firm, SEO company, and SEO services. They then send out the email to those SEO firms.
This is not the end of the page, but it does carry on  another page so if you wish to continue reading about this subject of seo firms then please contact us on our contact us page.

The method that SEO firms use to create a Social media policy

social-media-for-seoA good search engine optimization firm or SEO firm know that you need them to get your site to the higher rankings. To do this is easier said than done though. There are so many things that you are able to so that can increase your page rankings but it is a good idea to get a good SEO firm to do the work for you instead. This is because SEO companies know that SEO takes a lot of time and quite a lot of patience. One of the great methods that SEO firms use is to create a Social Media Policy online so that you can increase your page rankings.

Once again this is easier said than done though. In the past social media was not that important because people did not know how to use it to their advantage. But now people have figured out the ways for them to be able to use social media to gain the upper edge on their competition. The social media side of the web has over the past couple of years grown so massively important to users that it is so stupid for a person not to take advantage of it. Social media comes only second to mobile presence online when it comes to wanting to increase your page rankings for the top brands. The biggest problem that the creators of social branding is the way in which you need to figure out how you are able to determine the return on your investment, or ROI. This is especially harder if your investment is just time itself.
You can have the biggest and best web site but you need to have a fair, strong, and clear policy to your day to day business decisions to make any big impact to your business outline. If you are running a big business, the decisions you make on a daily basis relating to your employee staff times, setting vendor discounts, and dealing with the press etc. are always the harder decisions but when it comes to dealing with the worldwide communication platform your decisions should be treated in the same manner.

The social media policies was brought back into the line of fire last month with the situation involving HMV (the international retailer of music and entertainment.) They announced that they would be laying off a number of people so that they would be able to make up for some costs. Then someone tweeted the number of firings and before you knew it the whole situation went viral online. This affected the online presence of HMV very negatively. This is all because they did not have a proper hold on their social media marketing. Something so small almost bankrupted a huge company like HMV. This is why big SEO corporations know why that social media marketing is so important.